Bell’s sponsorship of annual Iceman Cometh Challenge extended through 2018

Josh Smith | Bell's Brewery
02.28.2014

IcemanTrophy.jpgCOMSTOCK – Bell’s Brewery, Inc. is proud to announce that it will be the title sponsor for the Bell’s Iceman Cometh Challenge through 2018.

The Bell’s Iceman is a 29 mile point-to-point mountain bike race that starts in downtown Kalkaska and finishes at Timber Ridge in Traverse City, Michigan.

The 25th annual event will be held on Saturday, November 8, 2014 and more than $52,000 in cash prizes and $10,000 in merchandise will be awarded.

“Our first three years working with Iceman have been wonderful and we are looking forward to continuing that partnership for the next five years,” said Laura Bell, Bell’s Vice President.

“It’s a signature Michigan event that brings in people from all over the country plus Canada and Europe. It also fits perfectly with the culture here at Bell’s,” she said.

A team made up of Bell’s employees will again compete in this year’s race as well.

Registration opens today both online and with a limited paper registration party at Bell’s Eccentric Café in downtown Kalamazoo.


Gallery: 2014 Michigan Winter Beer Festival photo booth

Josh Smith | Bell's Brewery
02.24.2014

Below are photos from our photo booth at this year's Michigan Winter Beer Festival in Comstock Park. Huge thanks to everyone who stopped by. Cheers.


2014 Michigan Winter Beer Festival tap list, Bell's GR Beer Week events

Josh Smith | Bell's Brewery
02.18.2014

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To celebrate Grand Rapids Beer Week we have four more events planned, in addition to The Jammies at The Intersection. All pre-festival events start at 6 p.m. and full details are below.

Rounding out the week is the SOLD OUT Michigan Winter Beer Festival at Fifth Third Ballpark in Comstock Park.

We're bringing 20 22 different beers many of which are normally only available at the Eccentric Café in downtown Kalamazoo (see full list below).

Festival fashion is something we always look forward to at this event so we're also bringing our photo booth to help find the best winter festi-wear.

A panel of judges will award prizes to the best outfits based on creativity, resourcefulness and warmth factor (this can go either way).

Of course, if you just want to stop by and get your photo taken to help mark the occasion, we can help with that too (we'll also have plenty of props to accessorize with).

See you soon.

Pre-festival event details

Feb. 18

Buffalo Wild Wings, Downtown: Six beers will be on tap - Sparkling Ale, Amber Ale, Smitten, Hopslam, Sweet Potato Stout and Two Hearted. Games, giveaways, plenty of TVs, great food, and Buffalo Wild Wings Trivia at 8 p.m. round out the night.

Feb. 19

The Last Chance Tavern: 8 Bell's beers on tap: Two Hearted, Smitten, Hopslam, Rye Stout, Wheat Love and more.

Feb. 20

Derby Station: 9 beers on draft including Two Hearted, Smitten, Sweet Potato Stout and Red Nose ESB plus a cask.

Feb. 21

The Original Grand Rapids Beer Week Tap Takeover - The Meanwhile: 16 beers on tap plus a firkin - Hopslam, Quinannan Falls Special Lager, Sweet Potato Stout, Black Note, Two Hearted, Amber and more.

Feb. 22

Michigan Winter Beer Festival: Fifth Third Ballpark, Comstock Park, noon – 6 p.m.

Our tap list:

Cherry Stout

Consecrator Doppelbock

Expedition Stout

Harvest Ale

Hopslam

Java Stout

Quinannan Falls Special Lager

Raspberry Ale

Red Nose ESB

Roundhouse IRA

Rye Stout

Smitten Golden Rye Ale

Special Double Cream Stout

Sweet Potato Stout

Third Coast Old Ale

Two Hearted

Wheat Love

At our specialty tent, we will also be pouring (note tapping times):

Batch 9,000 (noon)

Bull In A China Shop (1 p.m.)

Chocolate Covered Cherry Double Cream Stout (2 p.m.)

Black Note (3 p.m.)

And X-Slam (4 p.m.)


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