Bell's is heading to southern California in May
COMSTOCK, MI –Bell’s Brewery, Inc. will begin distributing to southern California in early May, making it our 20th state we distribute to and our first western state since Arizona.
Craft Beer Guild Distributing of California will distribute Bell’s full portfolio to San Diego and Imperial counties.
“These two counties will help us establish ourselves while making sure the needs of our existing customers are met,” said Laura Bell, Bell’s Vice President.
“We’re really excited to join an already outstanding craft beer community,” she said.
Bell’s began distributing to New York City in February after expanding to western and upstate New York last fall. New York was Bell’s first new territory in almost five years.
For help locating our beer, our fans will be able to use our Beer Finder feature in May to see which nearby bars, restaurants and retailers serve and sell Bell’s beer.
Release party information will also be available as that information becomes available.
2nd Annual St. Patrick's Day Pub Run draws more than 475 runners for charity
Huge thanks to everyone who joined us on March 12 to benefit Big Brothers Big Sisters of Kalamazoo.
More than 475 runners ran a shortened 5K (due to the weather) and then joined us in the Back Room at Bell's Eccentric Cafe for a few beers and a raffle.
This event was also part of Gazelle Sports' Urban Herd weekly run.
Together we raised more than $9,000. Cheers!
Bell’s sponsorship of annual Iceman Cometh Challenge extended through 2018
COMSTOCK – Bell’s Brewery, Inc. is proud to announce that it will be the title sponsor for the Bell’s Iceman Cometh Challenge through 2018.
The Bell’s Iceman is a 29 mile point-to-point mountain bike race that starts in downtown Kalkaska and finishes at Timber Ridge in Traverse City, Michigan.
The 25th annual event will be held on Saturday, November 8, 2014 and more than $52,000 in cash prizes and $10,000 in merchandise will be awarded.
“Our first three years working with Iceman have been wonderful and we are looking forward to continuing that partnership for the next five years,” said Laura Bell, Bell’s Vice President.
“It’s a signature Michigan event that brings in people from all over the country plus Canada and Europe. It also fits perfectly with the culture here at Bell’s,” she said.
A team made up of Bell’s employees will again compete in this year’s race as well.
Registration opens today both online and with a limited paper registration party at Bell’s Eccentric Café in downtown Kalamazoo.