Bell’s Planet Series, inspired by music of Gustav Holst, will debut in August

06.06.2014

Planet_Series_Poster.jpgIn the same tradition as our Batch and Wheat Series,’ we are proud to announce The Planet Series.

It will feature seven different beers each inspired by a different piece of music from the composer Gustav Holst. Each beer will be limited and released both in six-packs and on draft according to the arrangement of Holst’s composition across all areas we distribute to.

The first Planet beer will be released this August with each successive entry debuting about every two months after. The final beer is scheduled for release in July 2015.

“Our two most successful brands come from a couple of my great literary references. This time, I took inspiration from a great piece of music,” said Larry Bell, Bell’s President and Founder.

“This piece, being in seven movements, gives us a lot of freedom to innovate and create,” he added.

Holst conceived the idea for “The Planets” in 1913 with the first complete performance occurring in 1920. Each movement of the suite is named after a different planet and its corresponding astrological character

The lineup:

"Mars, The Bringer of War" – Double IPA

"Venus, The Bringer of Peace" – A Blonde Ale brewed with honey, apricot, vanilla and cardamom

"Mercury, The Winged Messenger" – A Belgian Single

"Jupiter, The Bringer of Jollity" – A malt forward Brown Ale

"Saturn, The Bringer of Old Age" – A Bourbon Barrel-aged Barleywine

"Uranus, The Magician" – Black Double IPA

"Neptune, The Mystic" – A beer inspired by Dr. Bell’s Medicinal Stout, one of Larry Bell’s homebrews that also helped inspire Eccentric Ale

More information will be released as it becomes available.


Tap list: 2014 Bru Fest proceeds help support Children’s Leukemia Foundation of Michigan

Josh Smith | Bell's Brewery
06.05.2014

BruFestTokens.jpgThe fourth annual Bru Fest will return to the Royal Oak Farmer’s Market next week.

Proceeds will help benefit the Children’s Leukemia Foundation of Michigan and we are proud to bring 22 different Bell’s beers to help support such a great cause.

Bru Fest will take place on Saturday, June 14 from 7 p.m. to 11p.m.

General admission tickets are $39 and VIP tickets are $60. VIP tickets include early admission at 6 p.m., private beer tappings with exclusive food pairings, a larger sampling mug and more.

With each ticket purchase, attendees will receive 10 tokens for one half-pour of beer each and four tickets for burgers and wings. Additional tokens and tickets for beer and food can be purchased for just a $1 each.

Bagger Dave’s and Buffalo Wild Wings will also be back as culinary partners.

If that wasn’t enough, there will also be live music from Hype Syndicate.

Our tap list:

  • Amber Ale
  • Cherry Stout
  • Expedition Stout
  • Java Stout
  • Kalamazoo Stout
  • Lager Beer
  • Midwestern Pale Ale
  • Oarsman Ale
  • Oberon
  • Porter
  • Quinannan Falls Special Lager
  • Special Double Cream Stout
  • Third Coast Beer
  • Third Coast Old Ale
  • Two Hearted Ale
  • Wheat Love
  • Oatmeal Stout
  • Bull in a China Shop
  • Roundhouse IRA
  • Sweet Potato Stout
  • Bourbon barrel aged Kalamazoo Stout
  • Berry Ale
  • Mercurial Belgian Style Ale

For more information or to purchase tickets, please visit brumichigan.com


Win a pair of tickets to this year's sold out Electric Forest Festival

Josh Smith | Bell's Brewery
06.02.2014

ElectricForestContest.jpg

Want to attend this year’s sold out Electric Forest Festival with Bell’s?

We have a pair 2 pairs of General Admission tickets, plus a Bell’s swag bag, to give to one lucky fan.

All you have to do is show us your best Festiwear or festival outfit – it can be from a previous festival or something you would wear in Rothbury next month. Or you can show your love of all things music, camping or just exploring the forest.

Up to the challenge?

Tweet or Instagram your photo with this hashtag: #SendmetotheForest

And be sure to tag us as well - @bellsbrewery

We’ll pick our favorite and that person (along with the companion of their choice) will get to experience four days of electronic, jam, eccentric, music goodness on us.

Bonus points will be awarded for creativity, eccentricity (of course) and if you incorporate Bell’s into your photo. Posting on multiple social networks may also sway our judges to your cause.

Deadline to enter is Noon EST on June 11 12. We’ll announce the winner on June 12 13 which will (hopefully) give you plenty of time to make your own travel arrangements.

A few things to keep in mind (aka THE RULES)

  • If your photo includes a person, it can only be you.
  • You must post your photo with the hashtag #SendmetotheForest and include a little about why you want to go.
  • You must be at least 21 years old.
  • Your entry must an original photo or video and created by you.
  • After posting to the social networks of your choosing, you will need to fill out this basic form so we know where to look and how to contact you in case you win (your info will not be kept afterward for any other reason).

Questions? Just ask.


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