More ways to connect
Bell's expansion news: Take a look at how we are growing
COMSTOCK – The banner on the side says it all - “We’re growing so more beer will be flowing.”
That growth has become even more evident over the last few weeks.
On Sept. 13, a new hot water tank, energy storage tank, cold water tank and millstar were installed. Later that day, four of Bell’s new tanks were delivered from Wisconsin on the S.S. Badger to Ludington (photo below, left).
The new mashtun and kettle were lowered into place two days later. All are part of a new 200-barrel brewhouse and an expansion that will also include a new fermentation cellar, a new employee area, parking lot and more.
More equipment is expected to arrive in the coming months which should allow us to get the new brewhouse up and running by January.
Local media were on site to help share some of these important milestones. Below are some links in case you missed them. You can also take a look at the video embedd above and below.
• Bell's Brewery Inc. expects new 200-barrel brewhouse to begin operation in January (with video) [MLive.com/Kalamazoo Gazette]
For more images, go here.
Bell's beer events for this week include special tappings of Oracle and eccentric prom attire
Here is a look at some Bell’s beer events this week in Kentucky, Indiana and Wisconsin.
Bell’s Day at The Nachbar
When: Sep. 20
Where: The Nachbar, 969 Charles St., Louisville
Details: Hopslam will be available and a special keg of The Oracle will be tapped at 10 p.m.
More info: Call 502-637-4377
When: Sept. 22, 6 p.m.
Where: The Heorot, 219 South Walnut, Muncie
Details: Two Hearted, Amber, Oberon, Porter, Octoberfest, and Oarsman Ale will also be on tap. Oracle pints will be $5.25. Other Bell’s pints will be $2.25.
More info: Call 765-287-0173
When: Sept. 24 at 9 p.m.
Where: The Cowtown Saloon aka The Livery, 316 Wisconsin St., Eau Claire
Details: Eccentric prom attire required.
More info: Call 715-833-7666 for more information.
Looking ahead to next week
Three chances to sample Q-Falls in Pennsylvania, tailgating in St. Joe Michigan, Elliott Street Art & Flux in Atlanta and more.
A redesigned, more convenient way to shop for Bell’s merchandise, homebrewing supplies is now online
You may have noticed that the online version of the Bell’s General Store has been undergoing some major renovations over the last few weeks.
Not only has the store been given a face-lift, but the entire site has been redesigned from the bottom up.
"It’s now more secure. Processing orders is faster and overall, it’s a more pleasant and modern shopping experience,” said Drew Bell, General Store Online Manager.
The website debuted in 2001 and hasn't had a major update like this in at least four years.
Drew and Adam Stubbs of Advantage Communication Enterprises, a Kalamazoo based web development company, have been planning and developing this latest overhaul for the last year-and-a-half.
“This is an ongoing process. We will continue to make improvements over the next few months and beyond to make sure our customers have the best possible experience. We want to make sure it’s hassle free, that customers get a good price, they are happy with their purchases and they get them on time,” said Drew.
Some of the new features include:
• Faster image and page loading
• Improved site search and navigation: The search tool will offer suggestions with images to help you quickly find what you are looking for.
• Sharable wish lists: Add as much as you like and share with your friends and families. Use them for holidays, birthdays and more.
• Additional account management tools and easier tracking: Manage multiple shipping and billing addresses, view your order status and track it from home as well.
• New Bell’s saver shipping and free shipping on select items: Choose the most economical and preferred shipping method while saving money.
• Up to date information pages: Stay current on return and exchange policies – quick and easy.
The Bell’s online store will also start accepting additional payment methods including Master Card, VISA and Discover soon. Gift cards that will be redeemable online, in person at both the General Store, 355 E. Kalamazoo Ave. in downtown Kalamazoo, or at the adjoining Eccentric Café will also be available in the next few months as well.