Along with plenty of new Oberon items for 2012, we've also recently added a few other items to the General Store's online selection:

• Java Stout ceramic coffee mug

• Hopslam sticker

• Bell's coasters - stack of 10

• Two Hearted Ale organic t-shirt

• Brewer's Best Ingredient Kit - India Black Ale

• Bell's Inspired Brewing Tin Tacker

• Oberon custom bikini

• Oberon custom board shorts

Here is a look at Bell’s beer events this week in Indiana, Michigan, Ohio, Minnesota and North Carolina.

Indiana

All Bell’s, All month long

The Corner Wine Bar in Indianapolis will feature 6 Bell’s beers on tap for the month of April. Classics such as Amber, Oberon and Two Hearted will be standards in the lineup, while others will make appearances throughout the month (Debs' Red Ale, Harvest Ale, Sparkling Ale, Hell Hath No Fury ... Ale and Special Double Cream Stout). Call 317-255-5159 for more information.

Michigan

April 2

March Madness at Harvey's on the Mall
Catch the National Championship at Harvey’s new Upper Deck Sports Lounge and enjoy plenty of Bell’s beers as well as games and giveaways. Call 269-492-7506 for more information.

April 5

Opening Day celebration
Celebrate at Slows Bar BQ in Detroit with Black Note (tapped at 10 a.m.), Oberon, Oarsman, a firkin of Two Hearted, Lager of the Lakes and Sparkling Ale. A firkin of Hopslam, Oatmeal Stout, Quinnanan Falls Special Lager, Smoked Vienna Lager, Batch 10,000, Hell Hath No Fury ... Ale, Debs' Red, Batch 9,000 and Harvest Ale will also be tapped throughout the day.

Ohio

April 4

Play ball, drink beer: Celebrate everything Bell's in Cincinnati
Join us at Fries Cafe starting at 2 p.m. as we celebrate the start of baseball season with Oberon, Black Note, Sparkling Ale, Two Hearted, Hell Hath No Fury, Amber, Debs' Red, Porter, Lager and quite a few others, including a firkin of Hopslam. Call 513-281-9002 for more information.

Minnesota

April 4

Oberon release party
Celebrate Oberon's release with pint specials, raffles and giveaways from 6-9 p.m. at 3 Squares in Maple Grove. Call 763-425-3330 for more information.

April 6

Oberon release party  
Celebrate Oberon's release with pint specials, raffles and giveaways at Boulder Tap House in St. Cloud from 5-8 p.m. Call 320-230-0100 for more information.

North Carolina

April 4

Oberon kick-off party
Celebrate this year’s Oberon release from 5-10 p.m. at Thirsty Monk South in Asheville. Call 828-505-4564 for more information.

Looking ahead

Meet the brewery and Oberon kick-off party in Midland, Michigan, 13 Bell’s beers for April 13 (also in Michigan) and a Harvest Ale tapping in North Dakota. For more, check out our full calendar here.

Oberon release day just got 12 times better.

On Monday (March 26), 12-packs of Bell’s Oberon Ale will be available along with six-packs and draft throughout Michigan.

Bell’s will continue to roll out Oberon 12-packs to other states Bell’s distributes to beginning in the northwest (Indiana, Illinois, Wisconsin, Iowa, Minnesota, North Dakota, Missouri and Arizona) followed by those in the southeast (Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Virginia, Ohio, Washington DC and Pennsylvania) soon after. Specific dates will be announced soon.

 “We are excited and thrilled to be able to offer this additional packaging option to our customers,” said Laura Bell, Marketing Director for Bell’s Brewery, Inc.

“We believe our customers will love the convenience and enjoy it twice as much as a six-pack.”

Bell’s year round flagship beer, Amber Ale, will also be available in 12-packs later this summer.

The addition of a 12-pack bottling line at Bell’s production facility in Comstock, Mich. is part of Bell’s latest major renovation and expansion project  that will also add a new 200-barrel brewhouse as well as fourteen 400-barrel fermenters. The new brewery is expected to open in May.

Oberon Ale is Bell’s most popular seasonal offering and released annually in March, It is available through September in a majority of the 18 states (plus Puerto Rico and Washington DC) Bell’s distributes to. Oberon is available year round in Puerto Rico, Florida, Arizona and parts of southern Alabama.

Oberon mini-kegs will be released later this year as well. This year’s design features a photo taken on the shore of Lake Michigan in Ludington, Mich.

To see if a retail location, bar or restaurant near you serves Oberon, check our new and improved Beer Finder.