Spiegelau collaborates with Bell’s Brewery to create a custom glass for wheat beers

Josh Smith | Bell's Brewery
11.13.2014

WheatGlassGraphic.jpgIn partnership with renowned Austrian glassware manufacturer Spiegelau, we are extremely proud to announce the launch of the American Wheat-Witbier Glass.

Designed to elevate the experience of drinking Bell’s Oberon Ale, Winter White and Oarsman Ale, the glass is poised to become the new standard for enjoying all wheat beers.

The Bell’s Wheat Glass is now available to purchase online at online as well as at the Bell’s General Store located adjacent to the Eccentric Café, 355 E. Kalamazoo Ave., in downtown Kalamazoo.

After previously collaborating with Dogfish Head and Sierra Nevada for an IPA-specific glass and Left Hand Brewing and Rogue Ales for a stout-specific glass, Spiegelau recognized the need to develop better drinking vessels for one the world’s most popular beer varieties – wheat –and began talking with Bell’s about a possible collaboration.

This new glass was developed over a series of design workshops and tasting panels led by Riedel Owner Georg Riedel and Spiegelau Vice President Matthew Rutkowski. 

Bell’s Vice President Laura Bell, Director of Operations John Mallet and additional brewery experts, tested a selection of Bell’s wheat beers against 50 glasses pulled from Spiegelau’s glassware archive. The selection was then narrowed down to 12 and finally to one. The ultimate challenge was to find a glass shape that had the most profound effect on the aromas and flavor profiles of both American and German style wheat beers. 

“As with previous workshops, we challenged conventional thinking and presumption of what a wheat beer glass should look like. … The new glass works to bring faint aromas into sharp focus,” Rutkowski said. 

 “The chance to work with Spiegelau was an exciting opportunity for us,” Bell said.

“John and I met with Georg and Matt in Portland to taste wheat beers from a variety of different glasses, discussing pros and cons of each. To be involved in a project that enhances our three core wheat beers - Oberon, Winter White and Oarsman - was a tremendous experience. This glass will allow craft beer enthusiasts to enjoy well crafted, very drinkable, but also complex beers on another level,” she said.

A wheat glass release party will be held on Nov. 18 at Bell’s Eccentric Café starting at 7 p.m.

The first 25 guests will be able to take their wheat glass home for free.

Glasses will also be available to purchase for $9 and those who purchase it can enjoy their first 16 oz. pour of Winter White for $1.

All guests can enjoy pours of Winter White for $2 all night.


Iceman 2014: What and where we are pouring at this year's race

Josh Smith | Bell's Brewery
11.05.2014

10733920_798117326897600_7920646528149269802_o.jpgAfter months of hard work, training and sacrifice, another Bell’s Beer Iceman Cometh Challenge is almost upon us!

The Bell’s Iceman Team is also ready to hit the 30-mile course on Saturday.

This year we’ll have two stations at the Expo and three beer pouring stations (along with plenty of beer, see below) at Timber Ridge on Saturday to help keep lines down and waiting to a minimum.

For Friday’s Iceman Expo at Grand Traverse Resort, we’ll have:

Amber, Oarsman, Two Hearted (cans and draught), Midwestern Pale Ale, Winter White (cans and draught), Kalamazoo Stout, Porter, Best Brown (cans and draught), Kal-Haven Ale, Special Double Cream Stout and Imperial Red Ale

You can also pick up some free swag and get your photo taken on the Iceman bike (with or without a helmet of your choosing).

For those who have finished the race or are waiting for friends and family at Timber Ridge, we’ll have -

Station #1: Amber Ale, Winter White, Two Hearted and Best Brown

Station #2: Midwestern Pale Ale, Oarsman, Lager and Porter

Station #3: The Oracle DIPA, Kal-Haven Ale, Special Double Cream Stout, Third Coast Old Ale, Quince Third Coast Old Ale and Java Stout

For the Sunset on the Season After Party at West Bay Resort, we’ll be pouring:

Amber, Two Hearted, Winter White, Oarsman, Kal-Haven Ale, Quinannan Falls Special Lager, Special Double Cream Stout, Cinnamon Sunrise Stout, Christmas Ale and Midwestern Pale Ale.

The Orbitsuns and DJ Motaz will provide the music.

Good luck to all and we’ll see you in Traverse City!


2nd Annual Blue Ice Game with the K-Wings will be Nov. 15

Josh Smith | Bell's Brewery
11.05.2014

Blue_Ice_photo.jpgOur second annual Bell’s Blue Ice Game featuring Winter White is coming up on Nov. 15th at Wings Stadium in Kalamazoo.

The ice will be dyed blue and the K-Wings will take on the Reading Royals. Doors will open at 6:30 p.m. and the first puck will drop at 7:30 p.m.

Winter White will be available through January, a month longer than previously and those at the game will be able to enjoy 16 oz. cans of Bell’s winter seasonal from multiple stations throughout the arena.

Michael Fuerst, one of our Training Coordinators and member of the rock band Knee Deep Shag as well as the acoustic band The Corn Fed Girls, will sing the national anthem before performing with The Corn Fed Girls later that evening at the Eccentric Café.

K-Wings players will again wear limited edition Bell’s Winter White jerseys that will be auctioned off to fans at the conclusion of the game with proceeds going to Gryphon Place, a Kalamazoo non-profit that provides crisis intervention and support to those who need it.

There will also be a Bell’s Winter White giveaway, a limited Winter White scarf, to the first 500 adults (21 and up) through the door that night and our reps will be available to chat and handout other free swag during intermissions.

Ticket info

Individual ticket prices for home games are $14 and $18 for adults and only $8 for kids ages 12 and under. 

Fans can save money by purchasing K-Wings single-game tickets in advance. Tickets purchased on the day of a game increase by $2 (adults only). Groups of 15 or more may save money by calling 269-271-2915

Tickets for all K-Wings home games are currently on sale at the Wings Stadium Ticket Office, all Ticketmaster locations, including www.ticketmaster.com or by calling 800-745-3000. Ticket office hours are Tuesday-Friday 10 a.m.-5:30 p.m. and 10 a.m.-2 p.m. on Saturdays.

 


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