Oberon 2015: Release parties, new merchandise, Untappd badge and more

Josh Smith | Bell's Brewery


Oberon returns March 23!

To mark the return of summer, multiple locations are hosting release parties at midnight, during the day on Monday or throughout the week.

Here are a few helpful links and other tips to help you celebrate this year's release:

Events Calendar: Check out our list of release parties, midnight tappings and more.

Beer Finder: Find that first sip of summer whether it be on draught, in bottles or in cans.

Untappd Badge: We have partnered with our friends at Untappd for a special, commemorative 2015 badge. Unlock it by checking into an Oberon anytime between March 23 and March 30.

Wheat Glass: Want to take your Oberon experience to the next level? Watch the video below.

New merchandise: Our General Store (online and in downtown Kalamazoo) has new t-shirts, this year's poster (show to the right), a new water bottle design, the glass mentioned above and so much more. Take a look.

Food pairing suggestions: Delicate fish, salads, sushi and vegetable dishes. It also goes well with fresh berries or a fruit soup. Try it with fish & chips, crab cakes, a chef salad or sushi.

Oberon also pairs well with cheeses like chevre, Butterkase, Lemon Stilton, Buffalo Mozzarella, Brick, Tournevent, Benning Goat Gouda or Edam.

Celebrate at the mother ship: The Eccentric Cafe in Kalamazoo will open at 9 a.m. and the Oberon will flow until we run out. The Real Fantastics (Motown, Stax, and other classic soul/R&B covers) will perform in the Back Room from 5 p.m. until 9 p.m. No cover.

Coming soon: Mini-kegs will return later this summer.


Thruway IPA, a new Pub specialty, was developed from a homebrew recipe from Bell's New York Sales Team

Luke Hutchings | Bell's Brewery

ThruwayIPA.jpgThe sun is out and spring is around the corner and to top it off, we are enjoying the winning beer from our first ever employee homebrew challenge, Thruway IPA.

As a team building activity, over 50 employees entered the competition and were divided into 13 homebrew teams with the goal to develop the best beer to then be voted on by all Bell’s employees.

Each team consisted of employees with homebrew experience ranging from little to none to our very own brewers. It included employees from almost every single department here at Bell’s.

Our New York sales team, one of the more recent additions to the Bell’s Family, developed Thruway IPA in their home state and brought it back to Kalamazoo to be entered in our employee homebrew challenge. Thruway IPA ran away with the popular vote and was crowned the first ever Bell’s employee homebrew challenge winner!

After winning the homebrew challenge, our New York sales team came back to Kalamazoo to brew their beer on our experimental 15 barrel system (our original brewery) located right next door to the Eccentric Café and is now on tap for anyone to enjoy.

Thruway (7% ABV) presents with a very pungent, tropical hop aroma and finishes with a luscious malt backbone.

In homage to Bell’s NY Sales Team, the name Thruway IPA comes from the New York Thruway, a toll road that starts in NYC and runs to the Pennsylvania state line, connecting major cities across New York state.

Congratulations New York sales team!

Availability: Thruway IPA is available now on draught at our pub, the Eccentric Cafe. It will also be heading to special events in New York. Keep an eye out for details here.

Letter from the Vice President: Laura Bell addresses federal trademark dispute


To our Bell’s customers and the passionate craft beer community,

We want to clear up a few things regarding our federal trademark dispute with Innovation Brewing.

  1. We have not, and are not asking them to change their name or their logo. There is no lawsuit. We are not suing them. We have not asked them for money. We have not asked them to stop selling their beer. We are asking them to withdraw their federal trademark application.
  2. Our concern is with their United States trademark application and potential impact on our brand, which we have spent 30 years building.
  3. I personally reached out to Innovation Brewing to try to settle this matter in February, 2014 and attempted to talk about this brewer to brewer instead of involving lawyers. Our efforts were rebuffed and Innovation Brewing choose to pursue this in the legal system.
  4. Over the last year, we have offered co-existence agreements and have offered to pay for their legal fees. We tried to find solutions that would work for both of us. Their response was to ask for an exorbitant amount of money and we did not feel that was a collaborative solution.
  5. All offers that we proposed were rejected and after more than a year of discussion regrettably, this matter has moved to the federal trademark office.

We have the utmost respect for Innovation Brewing and we are going to keep any comments we have regarding this matter positive, honest, and collaborative. We want them to continue to brew and do the good work they’re doing under their own name.

We hope to resolve this as swiftly as the system will allow.

The passion that we have seen over the past few days is a testament to how much the beer industry means to those who support it and why we are proud to be a part of it. We always appreciate further feedback and invite everyone to continue to share their concerns with us directly.


Laura S. Bell

Vice President

Bell’s Brewery, Inc.

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