We have an amazing lineup planned for 2022 that includes new beers, new packaging, and returning Bell’s Brewery favorites. It all begins with a brand-new offering that has already started shipping this week (Dec. 13)!
LoSun, a low-calorie Wheat Ale has already started to land on store shelves and in coolers (like our Bell’s General Store). It will continue shipping into early January, just in time for New Year’s resolutions. It is the latest release in our Rotational Wheat Series which includes Bright White (also currently available while supplies last), Rind Over Matter, and the ever-popular, summer staple, Oberon Ale!
Get to know LoSun
This beer is refreshing and packed with fruity, dry-hopped aromas and flavors like citrus and pineapple.
It has all the qualities of an IPA combined with the smooth mouthfeel of a wheat beer. It’s a great choice for a variety of craft beer drinkers coming in at 4% Alc. By Vol. and only 110 calories (per 12 oz. serving).
Find this new wheat offering in bottles, cans, and on draft across our distribution footprint.
Returning favorites will of course include Two Hearted, Light Hearted, Amber Ale, Lager of the Lakes, Official Hazy IPA, Oberon Ale, Rind Over Matter, Kalamazoo Stout, Porter, Hopsoulution Ale, Octoberfest, Special Double Cream Stout, Christmas Ale, and many more. We’ll be sharing future updates right here, so check back often.
See below for more. Cheers!
Our eagerly awaited Double IPA will not only return to 12 oz. cans, but also debut in a taller option (16 oz. cans packaged in 4-packs) when it returns in early January. The release date for our General Store and Eccentric Café is set for Jan. 4 (barring any unforeseen delays).
Not sorry at all
Distribution of No, Yeah will expand to six additional states in the New Year: Iowa, Missouri, Kentucky, and Pennsylvania. Michigan will also start to see 12-packs of this award-winning easy-drinking beer in January. Go here to learn more about No, Yeah.
Close to home In Kalamazoo, two new series of beers will debut at our General Store and pub, the Eccentric Cafe.
Formerly known as the Bell’s General Store Exclusive Series, these small batches of special releases won’t be available anywhere else. Bell’s has a long tradition of brewing small batches just for those who visit its original location and live in the area. More of them will now be bottled and sold exclusively at the brewery’s General Store and on tap at the adjacent Cafe.
That’s the Idea
Have you ever wanted to be a beer taste tester? That’s the idea behind this series of small-batch brews. Take a sip of what’s on our brewers’ minds, share your thoughts via QR codes on the six-pack carriers, and be part of Bell’s Inspired Brewing tradition.
More Variety packs
A brand-new variety pack will start shipping in mid-January just in time for Valentine’s Day featuring Two Hearted, Light Hearted, Black Hearted, and Cold Hearted. Our Bell’s Box of Hearts will include three 12 oz. bottles of each variation.
This will be the first time Black Hearted and Cold Hearted will see wide distribution.
Additional variety pack releases, which include four new Flamingo Fruit Fights flavors, will be announced later in 2022.
Even more sunshine
Tropical Oberon will return for a second year in mid-April.
More 16 oz. cans!
Hopslam isn’t the only Double IPA to get the taller can treatment. The double version of Bell’s iconic IPA, Two Hearted, will also debut in this popular packaging option for the first time. Double Two Hearted will return in August.