Sponsorships & donations

Sponsored events and donations play a very important role here at Bell’s.

Sponsored events and donations play a key role within our Bell’s philosophy. Through these events, we are able to not only give back to the communities we sell our beer in, but also get to have a great time with our fans! We are always looking for new opportunities and welcome your suggestions and applications. Please keep in mind that while we would love to be able to participate in everything, we sometimes must respectfully decline.

We do have a few guidelines we follow for all sponsorships and donations, please read through them below before proceeding to our application.

Timing

Requests must be submitted at least 8 weeks prior to the event start date or the date the donation is needed. Any events submitted with less than 8 weeks’ notice will automatically be declined. We want to give every event we are involved in the best chance for success, which means we need time to plan. While 8 weeks is our minimum time requirement, additional time is always appreciated, especially for larger events.

Location

While we would love to participate in events all over the country, we can only consider requests from states we sell our beer in:Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia, Wisconsin and Wyoming in addition to Washington, DC and Puerto Rico.

Interaction

We do very little traditional advertising, instead we focus our efforts on sponsorships. When we partner with an event or an organization, we like to be involved! That said, if your proposal only involves a logo placement, we will politely decline in favor of events that offer us a chance to interact with our fans.

Eccentricity

We’re an eccentric bunch here at Bell’s and love to be involved with events that reflect your community’s eccentricities, uniqueness and inclusivity.

Product Donation

We are always happy to consider requests for donations of Bell’s swag for homebrew competitions, fundraisers and events! That said, due to Michigan state law, we are not legally allowed to donate beer to events in any state. We’re sorry, but we legally cannot make any exceptions.

We do not partner with religious organizations, sports teams, individual athletes, bands or golf outings. There are simply too many to choose from.

We also will not partner with any schools/universities, motorized sports or anything related to children.We take responsible marketing very seriously and do not think that children, motorized vehicles and beer mix.