Bell's Brewery Logo
Bell's Brewery Logo
Bell's Brewery Logo

Light in the Darkness

Brighten up those winter nights with Oberon Eclipse

Enter for a chance to win a trip to Iceland to experience the midnight sun.

If you dream of witnessing nature’s marvels, exploring Iceland’s unique landscapes, or capturing awe-inspiring photos under the midnight sun, now’s your chance to embark on the trip of a lifetime.

We’re sending one lucky winner and a guest to visit Iceland during the midnight sun in Summer 2024. That’s a light in the darkness of winter to look forward to. Enter now for a chance to win, and be prepared for an unforgettable adventure where the eternal glow of the midnight sun awaits you!

One hundred runner-up winners will receive a limited edition Light In The Darkness blacklight poster from artist, Chris Gallen.

A new Oberon for the off season. When the nights are only getting longer, you’ve gotta make your own sunshine. Oberon Eclipse brings together warm notes of bright orange and cozy coriander to make the perfect post-summer citrus wheat ale.

Entry Form

By submitting an entry, you affirm that you have read, understand, and agree to the Official Rules for this Sweepstakes.


Bell's Light in the Darkness 2023 Sweepstakes

Light in the Darkness
Complete Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PRODUCT PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. 1. ELIGIBILITY: The Light in the Darkness Giveaway (“Promotion”) is offered and open only to legal residents of the 50 United States and DC who are age 21 or older at time of entry. Void where prohibited. Employees, officers and directors of Bell’s Brewery (“Sponsor”) and those entities involved in the preparation of materials and/or administration of this Promotion (collectively with Sponsor referred to herein as the “Promotion Entities”), suppliers, distributors, or retailers of alcohol-beverage products, and their immediate family members (spouse, siblings, children and parents) and those living in the same household as such individuals (whether or not related) are not eligible to enter. 2. PROMOTION PERIOD: Promotion starts on or about 12:00:01 am Eastern Time (“ET”) on October 1, 2023 and ends 11:59:59 pm ET on February 29, 2024 (“Promotion Period”). All time referenced herein is Eastern Time. Sponsor’s clock is the official time keeping device for the Promotion. 3. HOW TO ENTER: There is one (1) way to enter: During the Promotion Period, access (“Website”) or scan the unique code on the Promotion materials to access the Website, and follow the online directions to register and submit an entry (“Website Entry”). Only website entries with a valid state, eligible date of birth, and retail location will receive one entry into the applicable sweepstakes drawing. Website Entries must be received during the Promotion Period. LIMIT ONE ENTRY per person. All entries become the property of Sponsor and will not be returned. Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, stolen, misdirected, postage due or illegible entries; nor for any computer, telephone, cable network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt, or jumbled transmissions; nor service provider, Internet, Web site, user net accessibility or availability, traffic congestion, or any technical error; nor for unauthorized human intervention, human error, or the incorrect or inaccurate capture of entry or other information; nor for the failure to capture any such information. Multiple entries from the same person or telephone number will be disqualified. Any attempt by any person to obtain more than one entry by using multiple/different phone numbers, accounts, devices, physical addresses, email addresses, identities, registrations, or any other methods will void that person’s entries and he/she may be disqualified from this Promotion or any current or future promotions offered by the Sponsor, in its sole discretion. Use of any automated system, software applications that enable users to create multiple accounts and/or temporary accounts to participate in this Promotion or to redeem prizes is prohibited and may result in disqualification from this Promotion and any current or future promotions offered by the Sponsor. In the event of a dispute as to any entry, the “Authorized Account Holder” of the phone number or email address associated with the account at time of entry will be deemed to be the entrant. The Authorized Account Holder is the natural person assigned a phone number by the wireless telecommunications carrier, phone service provider, Internet access provider, online service provider or other organization responsible for assigning phone numbers. Each potential winner may be required to show proof of being an Authorized Account Holder. 4. SELECTION OF WINNER: Sponsor will conduct a drawing on or about March 11, 2024 from all eligible entries received by 11:59:59 p.m. ET on February 29, 2024 to select one (1) Grand Prize winner and one hundred (100) runner-up winners. Odds of winning depend on the number of eligible entries received prior to the drawing. All entries and participation in this Promotion shall be governed by these Official Rules and the decisions of the judges and Sponsor, whose decisions shall be final, binding, and conclusive on all matters. The potential winner will be contacted by telephone or text at the telephone number provided at the time of entry within 5 business days after the drawing. You are not a winner until Sponsor has verified your eligibility and compliance with these Official Rules. Potential prize winner may be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days of notification or attempted notification. Sponsor will make one attempt to notify the potential winner, who will have twenty-four (24) hours to respond. If (a) Sponsor is unable to contact a potential winner; (b) a potential winner fails to respond to a notification attempt within 24 hours; (c) a potential winner fails to timely return or properly complete the above described release documents; (d) a prize notification or any prize is returned as non-deliverable; or (e) a potential winner is not eligible or does not comply with these Official Rules, prize forfeiture will result and an alternate potential winner may be selected. If a winner for any prize cannot be confirmed within 30 days of the drawing date, then the prize will not be awarded. 5. PRIZES/APPROXIMATE RETAIL VALUE (ARV): The Grand Prize (1) consists of a trip to Iceland for the winner and a guest during the Summer Solstice/longest day of the year. There they will experience the “midnight sun” when there is 24 hours of daylight. The trip includes the following: • Two (2) economy class round-trip airfares from the Grand Prize winner’s home airport to Reykjavik Iceland (Transportation to/from winner’s home airport and any baggage fees are all winner’s responsibility) at a date determined by the Sponsor. • Single room, double occupancy accommodation for three (3) nights, at a three-star hotel or better in Iceland. • Three (3) day guided tour of Iceland on June 18, 2024, June 19, 2024, and June 20, 2024 Approximate Retail Value of the Grand Prize: $8000. Actual value depends on city/day/time of flight departures. The Runner up Prize (100) consists of a limited-edition blacklight poster designed by artist Chris Gallen. (ARV $100). Prize is not redeemable for cash. No substitution or transfer of prize will be permitted except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value. All federal, state, and local taxes and other fees associated with prize receipt and use are the sole responsibility of the winner. All winners and guests must travel on same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner if time permits. Winner and guest must comply with all travel requirements, including, but not limited to, presenting necessary identification at time of travel. Guests are subject to the eligibility requirements set forth in these Official Rules, and Sponsor may exclude any ineligible guest in its sole discretion. All potential guests will be required to execute and deliver an Affidavit of Eligibility, Liability and, where legal, Publicity Release within seven (7) calendar days after the winner receives final confirmation. Flight schedules are subject to change without notice. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Any costs incurred due to changes in original itinerary are winner’s responsibility. Prize/itineraries will be delivered to winners approximately thirty (30) days after the end of the Promotion Period and verification/confirmation of winners, either by mail, private delivery service, or inperson immediately prior to the event for which the tickets are valid, at Sponsor’s sole discretion. Winner agrees that the prize is awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any received prize. A violation of these restrictions shall revoke that winner’s license, and the prize will not be honored. Any difference between approximate value and actual value of the prize or any element thereof will not be awarded in cash or otherwise. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. 6. GENERAL: BY PARTICIPATING, PARTICIPANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS THE SPONSOR, PROMOTION ENTITIES, ANY RETAILER AT WHICH THE PROMOTION IS ADVERTISED OR AT WHICH PARTICIPANTS MAY ENTER, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, INDEPENDENT CONTRACTORS, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY AND ALL ALLEGED AND/OR ACTUAL CLAIMS, ACTIONS, DEMANDS, LOSSES, SETTLEMENTS (WHETHER OR NOT LITIGATION IS COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND PROPERTY DAMAGE), COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT AND DISBURSEMENTS) DIRECTLY OR INDIRECTLY ARISING NOW OR IN THE FUTURE IN WHOLE OR IN PART OUT OF ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, PARTICIPATION IN ANY CONTEST/PRIZE RELATED ACTIVITY, ACCESS TO WEB SITE, AND/OR PARTICIPATION IN THIS PROMOTION. By entering and/or accepting a prize, participants and/or winner hereby consent, where lawful, to the use by Sponsor (and its authorized third parties) of their name, hometown, and/or biographical information in any and all media now known or hereafter developed worldwide, and on the Internet and World Wide Web, without additional compensation, and without the right of review, notification or approval. 7. LIMITATIONS OF LIABILITY: Promotion Entities are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of any web site. If, for any reason, the Promotion is not capable of running as planned by reason of, but not limited to, infection by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which Sponsor deems, in its sole opinion, could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any part thereof and select the winner from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Promotion Entities shall not be liable to winner or any other person for failure to execute the Promotion, or supply a Prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasigovernmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond their reasonable control. In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of participation in the Promotion, Promotion/Prize related activities, access to, and use of, any participating Internet site(s) or the downloading from and/or printing of material downloaded from said site(s). Without limiting the foregoing, Grand Prize and everything on said site(s) are provided “AS IS” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and noninfringement. Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties. THIS PROMOTION IS GOVERNED BY THE LAWS OF STATE OF COLORADO WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion or the prize awarded shall be governed by the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court in Colorado having jurisdiction. Further, in such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including attorneys’ fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased. 8. PRIVACY STATEMENT: Sponsor’s use of your personal information provided during entry is subject to Sponsor’s Privacy Policy found at 9. WINNERS LIST: For the name of the prize winner, mail a self-addressed, U.S. postage stamped envelope to: Bell’s Brewery Light in the Darkness Giveaway Winner’ List Request, Bell’s Brewery, 500 Linden Street, Fort Collins, CO 80524, for receipt by May 29, 2024. 10. SPONSOR: Bell’s Brewery, Comstock, MI 49053.

What’s the midnight sun?

Each year around the summer solstice (June 21), Iceland experiences the natural phenomenon of the “midnight sun,” where the sun doesn’t set until just before midnight. During this time, the brightness of the midnight sun shines for nearly 24 hours! This dazzling event occurs because the Earth’s axis tilts towards the sun in summer, allowing it to appear is if the sun doesn’t set for a few months out of the year in Iceland.

Opposite of the total darkness of “polar nights” during the winter, people travel from all over the world to experience the midnight sun and celebrate the longest, most vibrant days of the year.

Sunrise on Seljalandfoss, Waterfall on Seljalandsa River, Iceland, Europe.
Midnight Sun Over The Blue Lagoon Geothermal Spa, Near Grindavik,