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Lager for the Lakes: Bell’s new beer that’s crisp, refreshing, and timeless

February 21, 2023

This is the beer we’ve wanted to brew for years: Crisp, refreshing and timeless, just like the lakes that inspired it.

Brewing beer in Michigan for nearly four decades, our Great Lakes and fresh waterways have inspired us in big ways and small: from how we approach brewing to where we spend our vacations (have fun), fresh water is vital in so many ways.

That’s why we’re excited to introduce Lager for the Lakes, a new American Lager that captures everything we love about our home. With a crisp, refreshing mouthfeel and clean finish, Lager for the Lakes (4.8% ABV) is a timeless, easy-drinking beer that puts you in a lake state of mind – wherever you are.

What makes Lager for the Lakes special is its commitment to water conservation and stewardship. The name is intentional: it’s a reminder that great beers require clean water. For years, we’ve been committed to clean water stewardship, advocating on the local and state level to ensure waterways big and small are protected for generations to come. In 2022, we donated more than $100,000 to organizations focused on water conservation and stewardship. Lager will continue that advocacy, one pint at a time.

More than just a beer, Lager for the Lakes drives awareness, engagement, and action behind the need to protect and preserve the availability of clean water.

Lager for the Lakes will be available on draft and in 12 packs of 12 oz cans. It is now shipping to Michigan, Indiana, Illinois, Ohio, Wisconsin, Minnesota, New York, Pennsylvania, and Kentucky.

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